Prius Plug-in Hybrid' Lease Discussions Begin in Japan

 

TOYOTA MOTOR CORPORATION (TMC) announces that it has started discussions with potential users in Japan of the newly developed "Prius Plug-in Hybrid". Approximately 200 units will be leased through a leasing company to designated parties such as government ministries, local governments and energy companies that are actively promoting environmentally considerate vehicles.

The designated parties are principally participants in the Ministry of Economy, Trade and Industry's "EV & PHV Towns" program*, which aims to promote the widespread use of electric vehicles (EVs) and plug-in hybrid vehicles (PHVs).

Details of the leasing scheme for Japan will be determined through November, with delivery scheduled for mid-December onward. The vehicles will only be leased to parties already designated by TMC.

The Prius Plug-in Hybrid is based on the third-generation "Prius" and is equipped with a lithium-ion battery that can be charged using an external electric power source. The vehicle can be used as an EV for short distances, while for medium- and long-distance trips it functions as a conventional gasoline-electric hybrid, meaning use is not constrained by remaining battery power or availability of battery-charging infrastructure. Furthermore, PHVs, such as the Prius Plug-in Hybrid, are expected to achieve higher fuel efficiency than conventional hybrid vehicles, limit consumption of fossil fuels, and reduce CO2 emissions and atmospheric pollution.

TMC believes that, to meet the diversification of energy sources, PHVs are currently the most-suitable environmentally considerate vehicles for widespread use. TMC is therefore encouraging PHV market introduction and understanding toward widespread use by introducing a total of 500 units of the Prius Plug-in Hybrid globally - primarily to fleet customers. Approximately 150 units will go to the United States, and more than 150 units will go to Europe, to countries including France, the United Kingdom and Portugal.

TMC has positioned hybrid technologies as core environmentally considerate vehicle technologies and is using them in the development not only of plug-in hybrid vehicles but also electric vehicles and fuel-cell hybrid vehicles. TMC will continue its efforts in developing and putting into practical use these next-generation vehicles, which are hoped to contribute to reducing petroleum consumption, reducing CO2 emissions and responding to the diversification of energy sources.

* An intensive model program, through the collaboration of the national and local governments, regional businesses and auto manufacturers in Japan, for the introduction and promotion of electric vehicles and plug-in hybrid vehicles as well as for accelerating the setting up of charging infrastructures and the development of societal awareness and preparedness. Each participating local government is to submit by around the end of this financial year a master plan that reflects the progress of its action plan.

Source: Toyota

Toyota Prius named Japan Car of the Year

The new Toyota Prius has clinched its first major award, voted Japan Car of the Year by a panel of distinguished motoring journalists and industry experts at the Tokyo motor show. The accolade is a formal acknowledgement of the advances Toyota has made with the third generation Prius, which delivers more power yet even better fuel efficiency and lower emissions from its full hybrid powertrain.

Prius’s advanced but eminently user-friendly technology is also winning the hearts and minds of its most important critics, drivers themselves. In Japan Prius has been the nation’s top selling new car for the past five months in a row – every month since the car first arrived in showrooms. And with more than 31,000 sales in September alone, new Prius last month accounted for almost 11 per cent of the entire new car market.

New Prius is also making a big impact with motorists here in the UK, with more than 4,000 customer orders received since its launch in August. In September its sales performance moved it up to become Toyota’s third best-seller, after Yaris and Auris.

Source: Toyota GB

Honda's future: small cars, no NSX or Euro Acura

Honda chief executive Takanobu Ito today spelled out his vision for the next decade at Honda to CAR Online. No successor to the NSX is under development, but there will be a smaller city car slotting under the Jazz in Honda's range. It will be launched in Asia at first, potentially following in the rest of the world.

Ito, who is also president of Honda R&D, said that the company had no firm plans for a pure battery electric vehicle at this stage – the onus is on hybrid petrol electric cars and fuel-cell models.

It will continue to develop diesels for Europe, but Ito admitted a project to build clean-fuel diesels for the US market had been cancelled. He also expressed regrets over pulling out of F1, but said it made sound business sense to pump the money saved back into developing eco technologies.

What next for Honda's hybrids?

Speaking to CAR at the 2009 Tokyo motor show, CEO Ito said that future Hondas would use one of two hybrid systems. Small cars of Civic size or below would use a single-motor part-electric system, whereas bigger hybrid cars would use two electric motors.

He also confirmed that future Honda road cars would use direct injection tech, and that his company was researching turbocharging. At present, forced induction is only used on turbodiesels, but Honda acknowledges that downsizing allowed by blown, smaller capacity engines will be key to lowering CO2 and emissions.

And what of the top end Hondas?

Ito ruled out any launch of the Acura brand in Europe, to challenge Lexus and the newly launched Infiniti. He also scotched rumours of a planned new-generation NSX, even a hybrid one.

Fuel-cell cars, like the FCX, will continue to be leased rather than sold outright – until Honda can mass develop the tech to be available at a more affordable price.

Source: CAR magazine

Toyota SAI Hybrid sedan: Prius' big brother revealed

Long-time Carscoop reader Marcus sent those revealing JDM brochure scans of the new Toyota SAI hybrid sedan that is due to make its world debut at the Tokyo Motor Show later this week. Toyota's second dedicated hybrid model after the Prius is in essence a reshaped version of the Lexus HS 250h that was revealed at the 2009 Detroit Show in January and is already on sale in the U.S. and Japan.


The photos, some of which depict the Sai with original Toyota accessories from TRD and Modellista, show that the Prius' big brother gets a different nose treatment with unique headlight, grille, hood and bumper designs along with different tail lamps at the back.

The different shape of the rear side windows on the C-pillar of the car and the newly designed alloy wheels pretty much complete the list with the exterior styling changes over the Lexus HS 250h.

Inside, the Sai gets its own unique dashboard and instrument panel along with a new steering wheel similar in design to the one found on the latest generation Prius.

There are no official details yet, but it is believed that the Sai will use the same hybrid system as the Lexus HS 250h, combining a 2.4-liter Atkinson-cycle VVTi four-cylinder petrol engine with a nickel-metal-hydride 30kW (40hp) electric drive for a total output of 187 horsepower.

It is not known if Toyota will sell the Sai hybrid in other markets outside Japan.

Source: Carscoop

Honda makes breakthrough with carbon nanotube development

Honda has been working on a new technology that could lead to a breakthrough in vehicle development. Initial research by the firm, joined with scientists at Purdue University and the University of Louisville, has shown that microscopic carbon nanotubes may be capable of distributing electricty quicker and more efficiently.

The nanotubes may also be used to create a material that is at least as light as carbon fiber, but stronger than steel.

Researchers currently grow the carbon nanotubes on metal nanoparticles. The carbon nanotubes form "rolled honeycomb sheets with carbon atoms" at the ends. The initial research has shown that the nanotubes are 100,000 times thinner than strands of human hair. "When these tiny carbon nanotubes exhibit metallic conductivity they possess extraordinary strength compared to steel, higher electrical properties than copper, are as efficient in conducting heat as a diamond and are as light as cotton," according to a press release.

Honda forsees the new technology affecting the production of batteries, cables, fuel cells, and solar cells, which could lead to more efficient vehicles. They also believe the findings could lead to advancements in artificial muscles, robotics, and supercapacitors, to name a few.

"Our goal is not only the creation of new and better technologies and products, but to fulfill Honda's commitment to environment sustainability," wrote Honda Research Institute USA project director Dr. Hideaki Tsuru.

Source: WorldCarFans

Infiniti M35 Hybrid: First official photos

We've known it's coming, but here is the first look at Infiniti's new petrol electric exec: the M35 Hybrid. As signalled by the Essence concept car, Infiniti is keen to stress that its hybrid cars won't be just about saving pennies – they'll be fun to drive too. Sounds like a dig at sensible old Lexus to us.

The new Infiniti M35 Hybrid will be the upmarket Nissan arm's first hybrid in its 20 years of building exec rivals to the default Audis, BMWs and Mercedes. And since it doesn't yet sell any diesels, it'll also be its cleanest and most efficient.

Infiniti M35 Hybrid: the tech bit

This is a Nissan inhouse hybrid set-up. There are two clutches, positioned between the naturally aspirated 3.5-litre V6 and the electric motor, so both motors turn a single propshaft to the rear wheels.

The electric motor can drive the car at low speeds, or be used in tandem with the V6. As usual, it'll act as a generator and top up the lithium ion battery during braking or coasting.

When can I buy Infiniti's hybrid?

No prices or performance stats have been issued yet, but Infiniti says the M35 Hybrid will go on sale in spring 2011 – around a year after the M lands in showrooms.

Don't forget Infiniti will also launch a V6 turbodiesel next year. It'll probably offer the best economy/price mix for the larger new Infinitis.

Source: CAR magazine

Panasonic to use PC batteries to power cars

Japan's Panasonic Corp. has developed a technology that binds together standard lithium-ion battery cells used in laptop personal computers to power electric vehicles, taking aim at growing demand for green cars.

The company said that new technology will likely enable Panasonic to make electric car batteries at half the cost of lithium-ion batteries that are developed solely for electric cars, since it can use existing battery plants and production expertise.

Mitsubishi Motors Corp.'s i-MiEV, the world's first mass-produced electric car, sells for 4.6 million yen ($51,000) before government subsidies due mainly to the high cost of its lithium-ion batteries.

Panasonic, which vies with Sony Corp. for the position as the world's largest consumer electronics maker, said it aims to commercialize the battery as early as in four years, but added it is too early to comment on sales targets. The newly developed batteries can also be used at home to store electricity generated by solar panels and fuel cells.

Source: Automotive News

Subaru to reveal Hybrid Tourer Concept at 2009 Tokyo Motor Show

1. Concept

Subaru has condensed its DNA, developed over many years around the Subaru's core technology of "Symmetrical All-Wheel Drive (AWD)" and "Horizontally-Opposed Boxer Engine", into the integration of a luxurious and high-quality cabin atmosphere and an eye-catching sculpted body. The concept car features Subaru's latest evolutions in handling agility, riding comfort and superior safety performance. It proposes Subaru's vision of a future grand touring car that excels in environmental friendliness thanks to Subaru's unique hybrid system.

2. Design and packaging

(1) Exterior
Subaru imagined wings with a feeling of freedom and confidence for driving far and wide in any environment. A luxurious and comfortable cabin, and advanced driving performance are contained within a sculpted aerodynamic form. The design features a combination of bright, open glass areas with a solid, reliable body.

(2) Interior
The original point of the ideal grand touring car is its interior design, featuring four independent and comfortably positioned seats. Passengers are enclosed within an atmosphere that provides a surpassing feeling of openness and stress-free reassurance, through the further pursuit of a human-centered philosophy, the essence of Subaru car design, and the incorporation of functions that are friendly to passengers.
The top of the dashboard is movable up and down to provide an optimal driving environment for the driver according to driving conditions.
A flat floor in the rear seat was achieved even with the implementation of AWD, for improved use and movement inside the cabin.
Specialized shielding is incorporated in the windshield to reduce eyestrain on the driver.
New leather covering developed with superior breathability and a ventilation function is used in the seats for improved comfort and texture.

3. Mechanisms

In addition to refinements to Subaru's core technology such as Symmetrical AWD and Horizontally-Opposed Boxer Engine, further enhancements were made for improved environmental friendliness, driving performance and high safety performance by offering a next-generation power unit system and advanced safety technologies.
(1) Next-generation power unit system
2.0-liter Horizontally-Opposed direct fuel-injection turbo gasoline engine
The Horizontally-Opposed turbo gasoline engine, with a reputation for powerful acceleration, is combined with a direct fuel-injection system for improvements in fuel efficiency and reduced emissions, and improved torque and response in practical range. This evolution in Subaru turbo technology excels in both environmental friendliness and engine performance.

Lineartronic (CVT)
Lineartronic, Subaru's new generation automatic transmission, achieves further improvements in both fuel efficiency and driving performance by reinforcing parts for use with the high-power output of a turbo engine.

Hybrid system

To further enhance the appeal of the Symmetrical AWD system, this unique hybrid two-motor system features a power/drive motor in the front and a drive motor in the rear.

• At start-up and extremely low speeds when fuel efficiency is low, such as when driving the car into a garage, the rear motor is used primarily to allow driving without utilizing the power of the engine.

• During normal driving, the front engine is primarily used. The direct fuel-injection turbo gasoline mated with the Symmetrical AWD offers a whole new, Subaru driving experience.

• During acceleration, the rear motor assists the driving power of the engine to achieve advanced driving performance.

• Further, when accelerating uphill, the front motor, which is normally used as a power generator, assists to drive the front axle for improved performance.

• The implementation of a non-idling function that stops the engine when the car comes to a halt reduces unnecessary fuel consumption.

• The use of a high-performance lithium battery is based on experience and know-how achieved with the Subaru Plug-in STELLA electric vehicle, launched this summer. This includes the use of a precise energy management system and regenerative brake controls, for improvements in excellent fuel efficiency.

Major specifications

Length x Width x Height: 4,630 x 1,890 x 1,420mm
Engine type: 2.0-liter Horizontally-Opposed direct fuel-injection turbo
gasoline engine
Max output of Motor: 10kW (Front) / 20kW (Rear)
Transmission type: Lineartronic
Drive train: Symmetrical All-Wheel Drive with 2 motors assist
Battery type: Lithium-ion battery

Source: Subaru

Honda Insight by KenStyle

Owning a Hybrid car does not necessary means that you are not also interested in Style and Design. After all we all want to save the earth and give to our children a “bright” future, but we would prefer doing so in a “Nice Ride”… And this is exactly what KenStyle is offering for the Honda Insight with their ZE2 Aero Kit.

Sold either in a full “Kit” or either in “part”, KenStyle has definitively thought about everything and ready to get what you need.

Interested? Just contact KenStyle in Japan for more information.

Source: Nihon Car

Honda to display EV-N concept and near-production CR-Z Concept 2009 at Tokyo Motor Show (第41回東京モーターショー Hondaブース展示概要について)

Honda Motor Co., Ltd. has announced its lineup of production and concept-model automobiles, motorcycles, power products and other highlights for its display at the 41st Tokyo Motor Show 2009. Organized by the Japan Automobile Manufacturers Association, the event will take place at Makuhari Messe in Chiba, Japan, from October 24 to November 4.

Covering the largest floor area of any single brand at the show, Honda booth combines automobiles, motorcycles, power products and other highlights to present the distinctive world of Honda mobility. Driven by dreams and passion, and with the booth concept of "Creating the never before!" Honda strived to propose attractive products that please and amaze its customers.

Honda's automobile exhibit will present a variety of environmentally responsible approaches to mobility, including hybrid vehicles, a fuel cell electric vehicle and a battery electric vehicle. The display will also highlight models with innovative packaging and enhanced driving performance that communicate the enjoyment an automobile can provide.

With the motorcycle display, Honda proposes products which are filled with creativity and dreams and create new value to further broaden the potential of motorcycles. The motorcycles on display range from large-displacement sports bikes that offer new riding pleasure to compact commuter models powered by electricity.

Also on display are butane gas canister-powered power products, as well as a new personal mobility device which was developed based on the concept of "harmony with people."

The special display zone named "HELLO!" (Honda Electric mobility Loop) will feature a comprehensive display of electricity-based products, including products that supply electricity, vehicles that run on electricity and products with innovative electronic technologies.

Outline of the exhibition at the Honda booth

HELLO! Zone
The HELLO! (Honda Electric mobility Loop) Zone will provide a comprehensive display of Honda's electromotive technologies, including automobiles, motorcycles, power products, and more - everything from products that supply electricity to products that incorporate electronic technologies. By linking solar panels that supply electricity with battery electric vehicles that emit zero CO2 in use, Honda envisions the low-carbon society of the near future. In addition, each HELLO! vehicle features interactive communication technologies that showcase the fun ways in which mobility devices can interact with people and society. On display will be the FCX CLARITY, a fuel cell electric vehicle that runs on the electricity it produces from hydrogen; the EV-N battery electric vehicle; the EV-Cub electric motorcycle; the EV-MONPAL electric personal mobility device; the new U3-X, a one-wheel personal mobility device that uses balance control technology that was developed through the ASIMO bipedal humanoid robot; and LOOP, a portable communication tool that allows people and mobility devices to communicate with each other.

Automobile display
The automobile display will focus on hybrid vehicles, which Honda believes offer one of the most practical means of addressing environmental concerns at the present time. Joining the Insight, which has been very well received since its release in Japan in February 2009, will be the CR-Z Concept 2009, a hybrid with a new sense and feel, making its world premiere, and the SKYDECK, an innovative six-passenger, multi-purpose hybrid vehicle. Other models on display are the all-new STEP WGN and STEP WGN SPADA (both scheduled for introduction in Japan in October 2009), which feature innovative packaging to expand the joy of using automobiles, and the all-new CIVIC TYPE R EURO (scheduled for introduction in Japan in November 2009), which captures the joy of driving, discovered and refined on European roads.

-----------------------------------------------------------------------------
Text in Japanese

Hondaは、10月24日（土）より11月4日（水）まで千葉県・幕張メッセで開催される「第41回東京モーターショー2009」（主催：社団法人日本自動車工業会）に、コンセプトモデルを含む四輪車と二輪車および汎用製品等の展示物を出展する。

　今回は、出展各社のなかで単独ブランドとしては最大面積となるブースに、四輪車と二輪車、汎用製品等を合同で展示し、Hondaならではのモビリティの 世界を創出する。ブースコンセプトは“ないものをつくれ。”とし、「夢」や「熱い想い」を原動力に、お客様の笑顔や驚きにつながるような魅力的な製品を提 案することを目指した。四輪車では、ハイブリッド車を中心に、燃料電池電気自動車・電気自動車等の環境に対する様々なアプローチを紹介。また、革新的な パッケージングを持つモデルや、動力性能を磨きあげた走りのモデルも紹介し、クルマが持つ「使う楽しさ」「乗る楽しさ」を提案する。二輪車では、その持つ 可能性をさらに広げていくための、独創性と夢があふれる新価値商品を提案。新たな操る楽しさを提案する大型スポーツモデルから、電動コミューターモデルま で、多彩なラインアップを紹介する。また、汎用のガスパワー製品や、人との調和をコンセプトにした新たなパーソナルモビリティも展示する。さらに、電気を 供給する製品から電動化技術を用いた製品までを総合的に表現するためのゾーンを設け、“HELLO!（Honda Electric mobility Loop）”と名づけ、紹介する。

■展示概要
【HELLO!ゾーン】
　Hondaの持つ四輪車・二輪車・汎用製品・その他、電気を供給する製品から電動化技術を用いた製品までを総合的に表現するためのゾーンを設け、“HELLO!（Honda Electric mobility Loop）”と名づけ、紹介する。走行時におけるCO2の 排出がゼロとなる電気自動車と、電気を供給する太陽電池をリンクさせ、近未来の低炭素社会を表現。また、各モデルに双方向のコミュニケーション機能を持た せることで、モビリティが人と社会と、より楽しくつながっていく姿を表現している。展示モデルは、水素を燃料として電気を発生させて走る燃料電池電気自動 車「FCXクラリティ」と、電気自動車「EV-N」、電動二輪車「EV-Cub」、電動パーソナルモビリティ「EV-MONPAL」、自律二足歩行ロボッ ト「ASIMO」のバランス制御技術を活かした一輪モビリティ「U3-X」で、これらを携帯端末機「LOOP」を用いて人とモビリティがコミュニケーショ ンする世界をつくり出している。

【四輪車展示】
　四輪車は、Hondaが現在最も有効な環境対応の手段のひとつと考えているハイブリッド車をメインとして、今年2月の発売以来好評を頂いている「インサ イト」をはじめ、ワールドプレミアとなる新感覚ハイブリッドモデル「CR-Z CONCEPT 2009」、6人乗りのマルチパーパス・ハイブリッドモデル「SKYDECK（スカイデッキ）」を展示。さらに、クルマを“使う喜び”を広げる革新的な パッケージング技術を備えた新型「ステップワゴン」「ステップワゴン スパーダ」（10月発売予定）や、“操る喜び”を欧州で磨きあげた新型「シビック TYPE R ユーロ」（11月発売予定）もそれぞれ展示し、クルマを使う楽しさ、クルマに乗る楽しさを提案する。

【二輪車展示】
　二輪車は、独自の可能性にチャレンジすることで、独創性と夢があふれる新価値商品を提案。ワールドプレミアとなる「CB1100」は、空冷4気筒エンジ ンにこだわり、歴代の“CB”が持つ普遍的な美しさや乗り味を追求。また、ジャパンプレミアとなるスポーツツアラー「VFR1200F」は先進の技術とス タイリングを追求するとともに、操る楽しさを提案している。なお「VFR1200F」では、二輪車として世界初^※の デュアル クラッチ トランスミッションを搭載したモデルも展示する。さらに、環境対応の先進モデルとして、アイドリングストップ機構を搭載し、高い燃費性能を実現したグロー バルスクーター「PCX」や、電動ならではのクリーン性能とタフネス性を両立したスクーター「EVE-neo（イーブ・ネオ）」等を展示する。
※ Honda調べ

【汎用・その他展示】
　汎用製品・その他の製品の展示としては、新開発のガスパワー発電機「エネポ」や発売以来好評を頂いているガスパワー耕うん機「ピアンタ」、また自律二足 歩行ロボット「ASIMO」の協調制御技術を活かした歩行アシストシステムの「リズム歩行アシスト」「体重支持型歩行アシスト」を紹介する。

-----------------------------------------------------------------------------

Source: Honda

Mazda global premiere of Eco-Friendly and powerful next-gen ‘SKY-G’ and ‘SKY-D’ engines, and Sky-Drive automatic transmission at Tokyo Motor Show 2009

Mazda Motor Corporation will showcase the world premiere of its next-generation engine line-up and automatic transmissions at the 41st Tokyo Motor Show, to be held from Saturday, October 24 through to Wednesday, November 4, 2009. Mazda will exhibit the ‘Mazda SKY-G’ direct-injection petrol engine, the ‘Mazda SKY-D’ clean diesel engine and the ‘Mazda SKY Drive’ high-efficiency automatic transmission. The Tokyo Motor Show, to be held at Makuhari Messe in Chiba Prefecture, will also mark the Japan debut of the Kiyora concept car as an exhibit of Mazda’s next-generation environmental and safety technologies.

Mazda’s theme for the 2009 Tokyo Motor Show is “The Mazda SKY concept – Providing driving pleasure and environmental and safety features for all customers!” Under the headings of “Today,” “Tomorrow” and “The Future,” Mazda will display advanced technologies designed to improve the average fuel economy of Mazda vehicles sold globally by 30 percent before 2015 compared to 2008 levels. This is one of the goals of Mazda’s long-term vision for technology development, Sustainable Zoom-Zoom.

Mazda is committed to significantly improving the core aspects of its vehicles that affect performance – engines, transmissions, and lighter vehicle weight – in order to achieve elevated driving pleasure together with outstanding environmental and safety features. The Mazda SKY concept defines Mazda’s approach to developing next-generation powertrains that will significantly improve the eco-friendliness and dynamic performance of all Mazda vehicles. The SKY concept embodies Mazda’s desire to ensure an “everlasting blue sky” under which drivers will always be able to enjoy the pleasure of driving afforded by owning a Mazda. The concept also reflects the “sky’s the limit” aspirations of Mazda’s engineers as they employ unconventional thinking to achieve optimal performance in every vehicle that bears the Mazda nameplate.

Based on the SKY concept, Mazda’s “Technologies for Tomorrow” display at this year’s Tokyo Motor Show will include the next-generation direct-injection petrol Mazda SKY-G engine and the Mazda SKY-D clean diesel engine. Both offer improved eco-friendliness and torque thanks to optimised combustion efficiency. Mazda will also reveal its first next-generation automatic transmission, the Mazda SKY-Drive, which offers first-rate fuel economy and a direct driving performance feel.

The Mazda Kiyora, a next-generation compact concept car imbued with Mazda’s fun-to-drive character, will make its Japanese debut at the Tokyo show. Featuring the next-generation Mazda SKY concept powertrain technologies and comprehensive advancements in weight reduction, the Kiyora achieves outstanding fuel economy, estimated to be 3.1 l/100 km (under Japan’s 10-15 mode test cycle).

Alongside the SKY concept exhibits, Mazda will also feature a “Today’s Technologies” exhibit that includes i-stop, a unique idling stop system that was introduced with the all-new Mazda3 (Axela in Japan). “Future Technologies” will showcase the advanced Mazda Premacy Hydrogen RE Hybrid, with its hydrogen-powered rotary engine, and various vehicle technologies under development as part of Mazda’s drive to realise an accident-free and safe motorised society.

The 41st Tokyo Motor Show press days will be October 21-22, with a special invitation day on October 23. The show will be open to the public from Saturday, October 24 through to Wednesday, November 4. Mazda will hold its press conference at 12:30 p.m. (JST) on Wednesday, October 21, 2009.

Source: Mazda

Toyota Prius tuning by Tommy Kaira and ASI

Eco-friendly cars are the talk of the town for the moment. Every manufacturer is either producing one or planning to. Toyota is an acknowledged leader in the field with its Prius hybrid as well as others. Few respected tuners have embraced the green thing so far, unless they are based in Japan where it almost seems the government has a decree forcing tuners to work on "green" cars as well.

How else do you explain the flurry of activity coming from enviro-friendly garages around the country? This Prius done by Tommi Kaira is but one of these. It features low front lips, big front air dams shaped like those of an Audi R8, thick rims, wide side skirts and a new rear bumper. The Prius logo is missing, as is the discretion normally linked to the car. Most striking though are the four tailpipes which do not in any way suggest "green". In fact they have the opposite effect on the eye.

Cars like the GT-R or the Impreza STI are well-suited for power and body upgrades. They are expected to pollute the eardrum along with the planet, and their fans love them for it. Prius and Honda Insight are quite different simply because of the statement they make.

There certainly is a future in eco-tuning (new word for you) but no one is quite sure what it looks like. That's perhaps why cars like this one could be discarded in current tuning circles. One such tuner is Ben Schaffer, owner of Bespoke Ventures. His company is a major American/international parts distributor and marketer for top Japanese tuning brands (KenStyle, Top Secret). Schaffer's view is that eco is good yes, but it has no place in the world of powerhouses like the R35 GT-R. Moderation is the key instead of jumping on the bandwagon. He reminds his fellow competitors/colleagues not to lose sight of their core business and enthusiasm which is sports cars.

Source: WorldCarFans